Pattern raises $225 million

Pattern, Utah-based digital marketing and consulting platform designed to help brands optimize sales on marketplaces like Amazon, Walmart, Target, eBay and Google, received $225 million in growth funding from Knox Lane and other undisclosed investors, valuing the company at $2 billion pre-money.

Founded in 2013, Pattern has raised over $275 million to date, including a $52 million Series A announced in August 2020. The company now has more than 900 employees and is working with over 100 brands globally.